They say a picture speaks a thousand words, and nowhere is that truer than on the web.
In today’s fast-paced world, most users tend to skim through website content and scan for what they need.
They simply don’t have time to read through that thousand-word sales pitch, no matter how well written it may be. Therefore, having a nice, bright image in place can do a lot to capture your visitors’ attention and get your message across far more effectively than even the most well-written copy in the world.
That’s not the only way that incorporating good quality images into your website can benefit you and your business. Here’s four more.
Think about the last time you saw a TV commercial for a new car.
If it was anything like the ones we often see, the manufacturer won’t have attempted to make a sale by telling you how good the engine is or how durable the tires are.
Rather, they would have invited you to imagine yourself driving that car.
To imagine how good you’d feel, and how much better off your life would be if only you swapped your old motor for their latest model.
It’s a process called envisioning:
Don’t just tell customers how good your product or service is, don’t even simply tell them how it can benefit them, but actually show them.
We’re not saying you should go out and film a big-budget TV commercial, but simply adding a vibrant image of a real person actually using whatever it is you’re selling can do a lot to help your customers envision themselves using it too.
Once they’ve actually pictured how your new product will change their lives, they’ll find it much harder to leave your site without making a purchase.
Comfort and familiarity
On a similar note, let’s think about those websites promoting offline services where customers will actually visit your premises and meet your team.
Wouldn’t it be nice if they could actually see the place they’re visiting and virtually ‘meet’ the people they’ll meet in person when they get there?
If your site is hosted by one of the web’s leading hosting companies, you should have access to free photo gallery tools, so why not experiment with creating a photo tour of your venue, or better promoting your products by adding a gallery showing them from lots of different angles.
Search Engine Optimisation is a multi-million dollar industry these days, but you don’t have to spend a fortune to optimize your site to rank higher in those search results. There are simple, little things you can do yourself that actually take very little effort.
Statistics often show that websites with images fare better in search algorithms than those without, especially if the site’s creator has taken the trouble to add alt tags and descriptions to their images.
If you’re using a Content Management System, you’ll be able to do this whenever you upload a new image, and it’s well worth doing, as just a few seconds of extra work in adding your images can prove hugely beneficial to your traffic numbers.
A break for the eyes
As much as you probably want to avoid it, we all know that there’s some occasions when you simply can’t help but include a lot of text on your page.
Let’s face it though, none of us really like reading through pages of text.
It’s hard on the eyes, and our brains can only process so much before they start to wander.
Break that copy up with some attractive images, and you’ll have a much better time keeping your readers engaged and interested in what you have to say, even if it takes you a thousand words to say it.
How has photography benefited your website? Let us know on Twitter @WebDesignDIY. Alternatively, why not tell us about the biggest challenges you’ve faced in getting great quality images on your website by joining in the conversation on the Web Design DIY Facebook page.