As a photographer at the height of the digital revolution, you’ve probably never had it better than right now when it comes to developing an audience and getting more paying customers for your photography business.
Thanks to the rise of sites like Flickr, and countless tools and platforms designed specifically to help talented photographers showcase their work, making a success out of your photography career shouldn’t be as hard as it once was.
So why are you still struggling to make an impact with what you know is your best work?
One reason could simply be that, with so many others all using those very same tools their advantage, competition in the industry has perhaps never been so fierce.
Another is that, despite everything at your disposal, you may not yet be using them to their fullest potential.
This applies to your own website just as much as anything else.
If your online presence isn’t producing the kind of results you were hoping for, here’s just four ways to improve your photography site with a website builder platform like Weebly, Squarespace or Wix.
Use photo-centric themes
Each of the aforementioned platforms boast anywhere between 450 and 1000+ free themes and templates to use for your website.
Looking a little closer, we found that there’s a good number of those templates that are specifically designed to make large images the very focal point of their site.
This includes those that have been created specifically with photographers in mind.
You can put these to work in highlighting your best possible pictures and making a strong impact the moment visitors land on your site.
Simplify your sales process with eCommerce
If photography is currently your full-time job, or even if you just harbour ambitions of eventually making a bit of extra pocket money from your photography work, one thing getting in your way may be the cost and complications of setting up an online store to sell those pictures.
By upgrading to a premium-tier package with a major online site builder (most of which only usually cost between $10 and $20 per month), you’ll have access to hassle-free eCommerce system that’s easy to use both for you as a website owner and your visitors as potential customers.
With just a few clicks of a mouse, you could soon have a streamlined system that goes a long way into increasing sales for your photography business.
Boost awareness through quality blog posts
As any Search Engine Optimisation expert will tell you, having lots of fresh, new content on your website is one of the keys to bringing in new visitors and converting them into customers.
By far the easiest method of doing this is to start your own blog.
Sure, you could do that by going to a third party like Blogger or WordPress, but why would you need to when you can incorporate a blog into your website with a drag-and-drop site builder tool.
Follow this route, and your blog will be an integral part of your site, making it possible to effortlessly post new content and start increasing your web traffic.
Revamp your photo galleries
If those static, lifeless photo galleries you’re currently using to display your portfolio aren’t exactly making your work seem enthralling, you might be better served by using the media galleries that come bundled in with most top web building tools.
Like everything else we’ve mentioned above, they’re a breeze to set up, and often require no more effort than pulling your mouse around the screen, clicking a few buttons and uploading your photographs.
Doing so, you can select beautifully designed skins that perfectly compliment and accentuate your images, and choose from impressive transition features that really strengthen the whole user experience for your customers.